Production bar
Board‑approved pacing: typography‑first scenes, motion that reads on mute, captions baked for doom‑scroll contexts.
Launching 2026Flagship surface
Donkey Shorts built for algorithm velocity.
Four-panel arcs distilled into sub‑ninety‑second motion — polished enough for LinkedIn, sharp enough for practitioners who’ve survived seven AI all‑hands this quarter.
Runtime
60–90 sec
Cadence
2→daily
Sponsor rule
One honest CTA
Hero arc
Claim → Chase
Designed like a product — not a content calendar afterthought
Every format shares the same backbone: name the dysfunction honestly, earn attention with craft, then route practitioners toward tools and thinking that survive contact with reality.
Sample board · EP01
Every episode ends on aidonkeychase.com with one sponsor that fixes the joke.
- Cold open: one recognizable mandate from real transformation theater.
- Panels 02–03: reality + mandate — spreadsheets, memos, HR volunteering.
- Finale: sponsor beat + merch Easter eggs tied to the same storyline.
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Ship checklist · launch orbit
Creative execution mirrors product discipline: repeatable acts, measurable retention hooks, and a finale that never wastes the viewer’s attention.
Brand safety without sanding edges
Satire aimed upward — at systems and incentives — never punching down at individual ICs living the dysfunction.
Sponsorship integrity
Single sponsor per episode. Editorial pick — not a programmatic remnant auction.
Lift into The Dispatch
Longer practitioner notes and tooling commentary extend into The Dispatch the same week.
Launch viewers join The Dispatch first — episodes stack into tooling essays and sponsor deep dives the same week they drop.
Get The Dispatch first →